Selected Work

Storytelling + Strategy

In my work across higher education, nonprofit media, and mission-driven spaces, I focus on crafting editorial strategies and digital experiences that amplify meaningful voices and spark real engagement.

Here’s a selection of projects that show where strategy meets story.


Digital Content Strategy + Audience Engagement

In addition to leading monthly and weekly analytics reporting (Google Analytics, Sprout, and Google Search Console), I’ve developed SEO and GEO content guidelines, created training resources, and optimized websites for UX, SEO, and web accessibility best practices. I also use audience engagement methods, including social listening, surveys, and in-person tabling, to better understand community needs and inform content strategy. I’ve studied audience engagement since 2011 and in 2013, I wrote my Master's thesis on how engagement editors assess the success of their work, uncovering the different motivations for doing community engagement work.

While much of that foundational work isn’t easily visualized, the campaigns below (conceptualized and executed across web, social, and email) showcase the impact of those strategic frameworks in action.

 
 

Campus & Community

Brainstormed, iterated, and developed a new section of Columbia News to focus on student and campus life. Working with graphic designers and our newsletter specialist, I conceptualized and designed a new visual identity, web landing page, new style for a weekly newsletter, and wrote/produced content to keep the area fresh.

 

Back-T0-SChool CAmpaigns

Each year, I spearhead a month-long campaign for Columbia’s back-to-school content, including web stories, landing page, social campaign, and newsletters.

 

Election 2024

In a crucial election year, I designed a web resource and content to populate it that highlighted Columbia experts, pointed students and staff to voting resources, and convened important events and news clips to keep readers informed.

So You Want TO START A PODCASt, STL?

In 2016, at the beginning of the podcast craze, I organized a live radio show and panel called “So you want to start a podcast, St. Louis?” to help St. Louisans start their own podcast. It was attended by 100+ people and included resources to get started in the industry. I also produced the panel into an hour of radio on St. Louis on the Air, social media buzz, and a how-to guide that lives on to this day.


Writing + Editing

Crafting clear, compelling narratives grounded in journalistic rigor and strategic audience insight.

Flyover Podcast Newsletter

Flyover Podcast: Discovering podcasts produced between the coasts on a colorful background with a ford truck

From 2017 to 2019, I created and wrote Flyover Podcast, a biweekly newsletter spotlighting outstanding podcast storytelling from between the coasts. Designed to amplify regional voices often overlooked in national media, Flyover Podcast curated episode recommendations, interviews, and industry insights.

Through content curation, audience engagement, and editorial strategy, the newsletter built a loyal readership and celebrated the depth and diversity of storytelling taking place outside of big media centers in the United States.

Over two years, it grew to 2,500 subscribers and was even written about in The New York Times and Columbia Journalism Review.


Multimedia Production

Bringing stories to life across formats: producing audio, video, and interactive content that deepens reach and resonance.